Scientific research activities

National conference: “Brand management toward the Future” Theme: Improving the brand equity for businesses

Wednesday - 13/02/2019 23:15
The national conference “Brand Management toward the Future” with the theme “Improving the Brand Equity for Businesses” took place at 8 a.m, 27 December 2017 at Hall H1, Thuongmai University.
National conference: “Brand management toward the Future” Theme: Improving the brand equity for businesses
Guests attending the conference consist of: Prof. Dr. Trần Minh Đạo from National Economics University, A/Prof. Dr. Trương Đình Chiến – Dean of Faculty of Marketing and lecturers of Faculty of Marketing – National Economics University; A/Prof. Dr. Phạm Thu Hương – Associate Dean of Faculty of Post Graduate Studies – Foreign Trade University; A/Prof. Dr. Đào Thị Minh Thanh – Associate Dean of Faculty of Business Administration – Academy of Finance; A/Prof. Dr. Nguyễn Văn Nam – Director of Institute for Brand and Competitiveness Strategy.
From Thuongmai University, A/Prof. Dr. Nguyễn Thị Bích Loan – Member of the Party Committee – Vice-Rector; A/Prof. Dr. Phan Thị Thu Hoài – Dean of Faculty of Marketing; A/Prof. Dr. Nguyễn Quốc Thịnh – Party Cell’s Secretary – Head of Department of Brand Management, heads and vice-heads of other departments and centers, lecturers and Brand management majored students attended the conference.
The conference listened to 05 speeches: “Brand values based on customers – from strategic thinking perspective” by A/Prof. Dr. Nguyễn Quốc Thịnh – Head of Department of Brand Management, “Building retail brands for clothing fashion in Hanoi” by Dr. Lục Thị Thu Hường and M.A Nguyễn Thị Đông – lecturers of the Faculty, “Self-evaluating the managing efficiency according to national award criteria to improve the brand equity of Vietnamese businesses” by M.A Phùng Mạnh Trường – Vice Director of Institute of Standard and Quality, “Methods to effectively evaluate brand communications” by M.A. Lại Tiến Mạnh – Director of MiBrand company and “Supply chain management in  developing quick fashion brands” by A/Prof. Dr. An Thị Thanh Nhàn – Head of Department of Business Logistics. All the speeches reflect the variety in research topics, new study approaches as well as the passion and inquiring mind for research of speakers.
The conference was conducted heatedly with high quality speeches, which is a forum for experts from businesses to share experiences to improve business value in the integration process. The conference closed successfully. Some images from the conference:
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A/Prof. Dr. Nguyễn Thị Bích Loan – Member of the Party Committee – Vice-Rector speaking at the conference.
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A/Prof. Dr Nguyễn Quốc Thịnh - Head of Department of Brand Management speaking at the conference.
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A/Prof. Dr Phan Thị Thu Hoài – Dean of Faculty of Marketing speaking at the conference.
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